Are they similar? You be the judge. (P.S. our reproduction of these images in this blog post is protected under, inter alia, Sections 35 of the Copyright Act and Section 28(4)(c) of the Trade Marks Act)
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Franck Muller applied to register the word “MARINER” in Class 14 in respect of “horological instruments” (such as watches). Rolex opposed Franck Muller’s application on the basis that the “MARINER” Mark is similar to their existing “SUBMARINER” Mark. After a Titanic battle, one party prevailed. Find out how the case was decided….
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Trade marks not only help consumers identify your business, it also helps them recognize that these goods and services bearing your trade mark comes from a unique source. The foundational basis for why it is important to protect your brand through registering your trade mark lies in its privilege of exclusivity.
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