How a Much Smaller Company Took on Apple and Won

Just before Christmas in 2023, the unthinkable happened - the US International Trade Commission ruled that Apple’s watches infringed on Masimo’s patents and later handed down a US import ban on the Watch Series 9 and Watch Ultra 2. The ban went into effect on 26 Dec 2023, but Apple swiftly filed an appeal and won a court order to temporarily pause the ban. Find out more in our 5-min read.

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Mark TENG
Twitter to X: The most expensive rebranding in history

In the constellation of business accolades, it usually doesn’t hurt to come in on top, but this one probably will. We discuss why Elon Musk’s rebranding of Twitter to X is probably the most expensive rebranding in history and how business owners can avoid the same fate by getting their intellectual property (IP) ducks in a row.

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Mark TENG
Watch Out! Counterfeit Rolexes & Hublots sold as originals in Singapore for S$44,000!

Did you know that Rolex & Hublot watch counterfeiters have begun passing off these imitation watches as the real ones to unsuspecting customers? Fortunately, a Singapore court decided that a seller of such watches must return the monies paid for the imitation watches on the grounds of a breach of an implied or express condition of authenticity. Find out how she did it in this 5-min read.

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Mark TENG
Barbie lashes out over “BRBY"

Barbie’s owner, Mattel, has accused luxury brand Burberry of intentionally choosing to register “BRBY” as a trademark so that consumers would associate Burberry products with the Barbie brand. Srsly?! Check out our 5-min read to find out more.

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Mark TENG
What is (Taylor's Version)?

Did you notice that Taylor Swift has been tagging her song titles with (Taylor’s Version) and wondered why there is a need for this clarification? Click here to find out in 5-minutes.

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Mark TENG
That.Legal succeeds in protecting augmented reality client's goodwill in Singapore

In the augmented reality space, the “Reality Engine” is the branding used for a real-time broadcast compositing system that enables real-time visual effects. The Reality Engine mark is and has been used by a Turkish company, Zero Density, even before the Application Mark was filed. We successfully assisted our client to oppose the Application Mark and now our client is the owner of the “Reality Engine” trade mark in Singapore.

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Mark TENG